I didn’t hear of Wild Pink until this week, but their new self-titled debut is taking me by storm. It’s reflective from a generational perspective, using the details of one’s singular surroundings and relationships to opine on our greater struggles and cultural traumas. And they are a great fit at Tiny Engines, a label I have loved for their work with The Hotelier, Look Mexico and Restorations.

The lyrics in their songs are what grabbed me first, they write the the kind of songs that are jam-packed with words. The stories aren’t so much flushed out from start to finish, but snapshots of scenes interspersed with observations. There’s references to  “a vigil for a kid that died too young,” a repeated call to “put your phone down,” and the cryptic message to “I wonder if the next mass shooting will be here.” But none of these words and messages really feel melodramatic or like overkill; there things any millennial one who grew up with bomb threats at their high school could understand. There are references aplenty — one of my favorite tracks, “Great Apes,” manages to reference both the World Trade and Tim Robbins — and long, thoughtful phrases that dive into the depths of being introverted, anxious and relatively exhausted at the life one is living in the face of all the world has to show for itself.

Musically, they have a mellow emo/emo-revival thing going on, with guitar tones that remind me of American Football and Pinegrove and muted, mellow, harmonic-style vocals that could appear in a variety of indie rock bands. Wild Pink have a style that sounds like something I’ve heard before and yet their approach, their ability to purge emotional demons and ferret out the ugly parts of living in today’s world, are something new. It’s a fluid feel, and a garage-band vibe that come together to make their particular brand of indie . Though the record as a whole is pretty serious — I wouldn’t recommend it for moments when you want to hear something uplifting — it is full of movement, like sudden changes in time and lots of steady, sharp snare drum.

“Good times sneak and fleet
Your friends wanna spend some time with you tonight

Read about a poem that someone knows about your sign
They say when you were born the stars soared

Calm
Calm down
Put your phone down…”
~Wizard of Loneliness
Wild Pink, Wild Pink